The Korea Playbook by Eric Oppa
Your strategic guide to Korean business, products & culture
K-Beauty in 2025: 7 Trends Reshaping the Korean Cosmetics Wholesale Market The Korean beauty industry has never been static. What made K-beauty famous — constant innovation, ingredient-driven formulations, and a …
Beauty of Joseon: The Heritage K-Beauty Brand Taking the World by Storm Few K-beauty brands have experienced as meteoric a rise as Beauty of Joseon. What started as a small …
Why COSRX Remains the Most Wholesale-Friendly K-Beauty Brand in 2025 In the ever-expanding universe of Korean skincare, one brand has consistently stood out for international wholesalers and retailers: COSRX. Since …
The Complete Guide to Shipping K-Beauty Products from Korea You’ve found the perfect Korean skincare products, negotiated a great wholesale price, and placed your order. Now comes the part that …
What Is MOQ in K-Beauty Wholesale? A Complete Buyer’s Guide If you’ve ever tried to source Korean cosmetics for your retail business, you’ve almost certainly encountered the term MOQ. Minimum …
the global popularity of Korean cosmetics due to their unique functionality, cost-effectiveness, influence of K-culture, effective social media marketing, and a skincare-focused beauty approach.
You will be able to get Korean cosmetics from brand headquarters, wholesale exporters, and local wholesalers.
As of the end of October 2023, if you order about 3 million won for Beauty of Joseon, the supply rate is in the middle of 60%.
The characteristics of the Korean cosmetics market are a great merit for overseas sellers who are challenging new Korean cosmetics sales.
Exports of Korean cosmetics in the first half of 2023 amounted to $4.081 billion (about 5.4558 trillion won), up 0.6% from $4.057 billion in 2022.