The Korea Playbook by Eric Oppa
Your strategic guide to Korean business, products & culture
If you’re an overseas buyer looking to source ROUND LAB products at wholesale prices, you’ve come to the right place. This guide provides a complete wholesale price list for ROUND …
If you’re an overseas buyer looking to source Anua products at wholesale prices, you’ve come to the right place. This guide provides a complete wholesale price list for Anua, one …
If you’re an overseas buyer looking to source BEAUTY OF JOSEON products at wholesale prices, you’ve come to the right place. This guide provides a complete wholesale price list for …
If you’re an overseas buyer looking to source COSRX products at wholesale prices, you’ve come to the right place. This guide provides a complete wholesale price list for COSRX, one …
You’ve booked your flight. You’ve cleared your schedule. On March 21, 2026, you’re going to be standing in Gwanghwamun Square watching BTS perform live — for free — in what …
For 1,096 days, the world’s biggest stage sat empty. From the moment BTS’s youngest member completed his military service in June 2025, a single question echoed across every ARMY group …
After 1,460 days apart — four years, three months, and countless solo projects later — BTS is back. All seven members. The last time the world saw RM, Jin, SUGA, …
In 2025, South Korea exported $8.87 billion worth of used cars — an all-time record, up 75.1% from the previous year. To put that in perspective, Korea’s total automotive exports …
How a $2 Pack of Ramen Built a $1.7 Billion Empire: The Samyang Buldak Story In April 2012, a South Korean food company released a packet of instant noodles with …
In 2024, South Korea shattered its own record: 1,170,467 international patients from 202 countries sought medical treatment in the country — a staggering 93.2% increase year-over-year and the first time …