The Korea Playbook by Eric Oppa
Your strategic guide to Korean business, products & culture
In 2025, South Korea exported $8.87 billion worth of used cars — an all-time record, up 75.1% from the previous year. To put that in perspective, Korea’s total automotive exports …
How a $2 Pack of Ramen Built a $1.7 Billion Empire: The Samyang Buldak Story In April 2012, a South Korean food company released a packet of instant noodles with …
In 2024, South Korea shattered its own record: 1,170,467 international patients from 202 countries sought medical treatment in the country — a staggering 93.2% increase year-over-year and the first time …
The $1.5 Billion Opportunity: Why Korean Ramen Is the Hottest Reselling Business in 2026 In 2025, Korean ramen exports shattered every record in the book — crossing the $1.52 billion …
The complete guide for foreigners buying used washing machines, refrigerators, and appliances in Korea. Covers Danggeun Market, Bunjang, pricing, delivery, Korean vocabulary, and scam prevention tips.
Discover Korean Saju (Four Pillars of Destiny) and the top AI-powered fortune-telling apps taking Korea by storm in 2026. Learn how this ancient system works, why 45% of Koreans consult it, and how you can try it yourself.
The complete 2026 guide to cherry blossom season in Korea. Top 10 viewing spots from Jinhae to Seoul, precise bloom timing forecasts, crowd-avoidance strategies, budget tips, and everything you need to plan the perfect spring trip.
Discover the top 10 Korean sunscreens ranked by Olive Young’s live popularity data in 2026. From Goodal’s heartleaf formula to Round Lab’s birch juice — with prices, key ingredients, and reseller tips for each product.
K-Beauty in 2025: 7 Trends Reshaping the Korean Cosmetics Wholesale Market The Korean beauty industry has never been static. What made K-beauty famous — constant innovation, ingredient-driven formulations, and a …
Beauty of Joseon: The Heritage K-Beauty Brand Taking the World by Storm Few K-beauty brands have experienced as meteoric a rise as Beauty of Joseon. What started as a small …