Welcome to The Korea Playbook
The Korea Playbook is your go-to English-language guide for everything Korea — from sourcing products and building import businesses to understanding Korean culture, travel, and trends.
Whether you are an overseas buyer looking to resell Korean cosmetics, a traveler planning your first trip to Seoul, or simply someone fascinated by K-culture, this site is built for you.
What We Cover
- K-Beauty & Wholesale: Brand deep-dives, sourcing guides, and market analysis for Korean cosmetics
- Korean Products: From ramen to seaweed — practical reselling and import guides
- Used Cars & Electronics: Export guides for Korean vehicles and consumer electronics
- Travel Korea: Insider tips, seasonal guides, and practical travel information
- Lifestyle & Culture: K-pop, AI tools, Korean traditions, and cultural insights
- News & Trends: The latest developments in Korean business and culture
About the Author
The Korea Playbook is written by Eric, based in South Korea. With years of experience navigating the Korean business landscape, Eric shares practical, data-driven insights that help international readers make informed decisions — whether that means starting a Korean product import business, planning a medical tourism trip, or simply finding the best skincare routine.
Every article is original, thoroughly researched, and written with real-world data to ensure you get actionable information, not recycled content.
Get in Touch
Have a question, a story idea, or a business inquiry? Visit our Contact page — we would love to hear from you.