If you’re an overseas buyer looking to source Anua products at wholesale prices, you’ve come to the right place. This guide provides a complete wholesale price list for Anua, one of Korea’s most popular skincare brands, including retail-to-wholesale price comparisons, minimum order requirements, and practical sourcing information for international resellers.
⚠ Important Notice: The wholesale prices listed on this page are for reference purposes only and were last updated as of February 2026. Actual prices may vary depending on your total order amount, current exchange rates, and supplier availability. Prices are subject to change without notice. For the most accurate and up-to-date pricing, please contact a verified Korean cosmetics wholesaler directly.
Anua Wholesale Overview
Here’s a quick snapshot of what you need to know about ordering Anua at wholesale:
| Total Products Available | 84 SKUs |
| Wholesale Price Range (KRW) | ₩2,192 ~ ₩27,400 |
| Wholesale Price Range (USD) | $1.51 ~ $18.90 |
| Average Discount from Retail | 45% off retail price |
| Minimum Order Amount (MOA) | ₩3,000,000 KRW (~$2,068 USD) |
| Minimum Order Quantity (MOQ) | Q’TY/BOX |
| Lead Time | 15 business days after payment |
Complete Anua Wholesale Price List
Below is the full product lineup with retail prices, wholesale prices, and the percentage savings for each item. All prices are in Korean Won (KRW) with approximate USD equivalents based on the current exchange rate of ₩1,450 = $1 USD.
| Product Name | Size | Retail (KRW) | Wholesale (KRW) | Wholesale (USD) | Savings | Box Qty |
|---|---|---|---|---|---|---|
| ANUA HEARTLEAF 77 SOOTHING TONER 250ml | ₩25,000 | ₩13,700 | $10.15 | 45% | 20 | |
| ANUA HEARTLEAF PORE CONTROL CLEANSING OIL MILD 200ml | ₩24,000 | ₩13,152 | $9.74 | 45% | 48 | |
| ANUA HEARTLEAF PORE CONTROL CLEANSING OIL 200ml | ₩22,000 | ₩12,056 | $8.93 | 45% | 48 | |
| ANUA HEARTLEAF QUERCETINOL CLEANSING FOAM 150ml | ₩14,000 | ₩7,672 | $5.68 | 45% | 40 | |
| ANUA NIACINAMIDE 10% + TXA 4% SERUM 30ml | ₩29,000 | ₩15,892 | $11.77 | 45% | 54 | |
| ANUA PDRN HYALURONIC ACID CAPSULE 100 SERUM 30ml | ₩39,000 | ₩21,372 | $15.83 | 45% | 54 | |
| ANUA AZELAIC ACID 10 HYALURON REDNESS SOOTHING SERUM 30ml | ₩32,000 | ₩17,536 | $12.99 | 45% | 54 | |
| ANUA RICE 70 GLOW MILKY TONER 250ml | ₩25,000 | ₩13,700 | $10.15 | 45% | 20 | |
| ANUA 7 RICE CERAMIDE HYDRATING BARRIER SERUM 50ml | ₩29,000 | ₩15,892 | $11.77 | 45% | 54 | |
| ANUA RICE ENZYME BRIGHTENING CLEANSING POWDER 40G | ₩25,000 | ₩13,700 | $10.15 | 45% | 40 | |
| ANUA RICE 70 INTENSIVE MOISTURIZING MILK | ₩27,000 | ₩14,796 | $10.96 | 45% | 40 | |
| ANUA HEARTLEAF CENTELLA RED SPOT CREAM 30g | ₩19,800 | ₩10,850 | $8.04 | 45% | 144 | |
| ANUA HEARTLEAF 77 CLEARPAD 160ml (70EA) | ₩28,000 | ₩15,344 | $11.37 | 45% | 40 | |
| ANUA 3 CERAMIDE PANTHENOL MOISTURE BARRIER CREAM 100ml | ₩36,000 | ₩19,728 | $14.61 | 45% | 40 | |
| ANUA TRIPLE ACID SPOT CARE MICRODART PATCH 12EA | ₩17,000 | ₩9,316 | $6.90 | 45% | 144 | |
| ANUA ULTRA THIN SPOT COVER PATCH 75EA | ₩17,000 | ₩9,316 | $6.90 | 45% | 150 | |
| ANUA 8 HYALURONIC ACID HYDRATING GENTLE FOAMING CLEANSER 150ml | ₩14,000 | ₩7,672 | $5.68 | 45% | 40 | |
| ANUA 8 HYALURONIC ACID MOISTURIZING GENTLE GEL CLEANSER 150ml | ₩14,000 | ₩7,672 | $5.68 | 45% | 40 | |
| ANUA PEACH 70 NIACIN SERUM 30ml | ₩27,000 | ₩14,796 | $10.96 | 45% | 54 | |
| ANUA PEACH 77% NIACIN ESSENCE TONER 250ml | ₩25,000 | ₩13,700 | $10.15 | 45% | 40 | |
| ANUA PEACH 77% NIACIN CONDITIONING MILK 150ml | ₩27,000 | ₩14,796 | $10.96 | 45% | 40 | |
| ANUA PEACH 77% NIACIN ENRICHED CREAM 50ml | ₩35,000 | ₩19,180 | $14.21 | 45% | 40 | |
| ANUA BHA 2 GENTLE EXFOLIATING TONER | ₩29,000 | ₩15,892 | $11.77 | 45% | 40 | |
| ANUA RETINOL 0.3 + NIACIN RENEWING SERUM 30ml | ₩39,000 | ₩21,372 | $15.83 | 45% | 50 | |
| ANUA HEARTLEAF 70% INTENSE CALMING CREAM 50ml | ₩35,000 | ₩19,180 | $14.21 | 45% | 40 | |
| ANUA HEARTLEAF SUCCINIC MOISTURE CLEANSING FOAM 150ml | ₩15,000 | ₩8,220 | $6.09 | 45% | 40 | |
| ANUA HEARTLEAF 80% SOOTHING AMPOULE 30ml | ₩33,000 | ₩18,084 | $13.40 | 45% | 54 | |
| ANUA HEARTLEAF 70% DAILY LOTION 200ml | ₩28,000 | ₩15,344 | $11.37 | 45% | 54 | |
| ANUA HEARTLEAF LHA MOISTURE PEELING GEL 120ml | ₩18,000 | ₩9,864 | $7.31 | 45% | 40 | |
| ANUA HEARTLEAF SILKY MOISTURE SUNCREAM 50ml | ₩25,000 | ₩13,700 | $10.15 | 45% | 40 | |
| ANUA HEARTLEAF 77 SOOTHING TONER 500ml | ₩45,000 | ₩24,660 | $18.27 | 45% | 20 | |
| ANUA HEARTLEAF 70% SOOTHING CREAM 100ml | ₩38,000 | ₩20,824 | $15.43 | 45% | 84 | |
| ANUA BIRCH MOISTURE BOOSTING TONER 250ml | ₩21,000 | ₩11,508 | $8.52 | 45% | 40 | |
| ANUA BIRCH MOISTURE BOOSTING SERUM 30ml | ₩27,000 | ₩14,796 | $10.96 | 45% | 54 | |
| ANUA BIRCH MOISTURE BOOSTING CREAM 50ml | ₩30,000 | ₩16,440 | $12.18 | 45% | 60 | |
| ANUA BIRCH MOISTURE BOOSTING PAD 160ml | ₩26,000 | ₩14,248 | $10.55 | 45% | 60 | |
| ANUA HEARTLEAF PORE CLAY PACK | ₩18,000 | ₩9,864 | $7.31 | 45% | 40 | |
| ANUA AIRY SUN CREAM | ₩25,000 | ₩13,700 | $10.15 | 45% | 40 | |
| ANUA VITAMIN C 20 BLEMISH SERUM 20g | ₩39,000 | ₩21,372 | $15.83 | 45% | 60 | |
| ANUA HEARTLEAF 87 LOW PH DEEP CLEANSING WATER | ₩21,000 | ₩11,508 | $8.52 | 45% | 20 | |
| ANUA HEARTLEAF 77 SOOTHING TONER 150ml | ₩17,500 | ₩9,590 | $7.10 | 45% | 40 | |
| COTTON PAD FOR TONER | ₩4,000 | ₩2,192 | $1.62 | 45% | 100 | |
| ANUA HEARTLEAF 80% AMPOULE MASK 27ml_(1PC) | ₩5,000 | ₩2,740 | $2.03 | 45% | 400 | |
| ANUA HEARTLEAF 80% AMPOULE MASK 27ml (10PCS) | ₩50,000 | ₩27,400 | $20.30 | 45% | 40 | |
| ANUA HEARTLEAF 77% SOOTHING SHEET MASK 25ml_GLB (1PC) | ₩4,000 | ₩2,192 | $1.62 | 45% | 480 | |
| ANUA HEARTLEAF 77% SOOTHING SHEET MASK 25ml_GLB (10PCS) | ₩40,000 | ₩21,920 | $16.24 | 45% | 40 | |
| ANUA HEARTLEAF CREAM MASK NIGHT SOLUTION 25ml (1PC) | ₩4,000 | ₩2,192 | $1.62 | 45% | 400 | |
| ANUA HEARTLEAF CREAM MASK NIGHT SOLUTION 25ml (10PCS) | ₩40,000 | ₩21,920 | $16.24 | 45% | 40 | |
| ANUA BIRCH MOISTURE SHEET MASK 25ml (1PC) | ₩4,000 | ₩2,192 | $1.62 | 45% | 400 | |
| ANUA BIRCH MOISTURE SHEET MASK 25ml (10PCS) | ₩40,000 | ₩21,920 | $16.24 | 45% | 40 | |
| ANUA VITAMIN C BLEMISH SERUM MASK 25ml (1PC) | ₩4,000 | ₩2,192 | $1.62 | 45% | 400 | |
| ANUA VITAMIN C BLEMISH SERUM MASK 25ml (10PCS) | ₩40,000 | ₩21,920 | $16.24 | 45% | 40 | |
| ANUA PEACH NIACIN SERUM MASK 25g (1PC) | ₩4,000 | ₩2,192 | $1.62 | 45% | 200 | |
| ANUA PEACH NIACIN SERUM MASK 25g (10PCS) | ₩40,000 | ₩21,920 | $16.24 | 45% | 20 | |
| ANUA PDRN 100 HYALURONIC ACID GLOW PAD 180ml (60EA) | ₩28,000 | ₩15,344 | $11.37 | 45% | 24 | |
| ANUA NIACINAMIDE 5 TXA BRIGHTENING PAD 210ml (60EA) | ₩24,000 | ₩13,152 | $9.74 | 45% | 24 | |
| ANUA AZELAIC 10 HYALURON REDNESS SOOTHING PAD 230ml (90EA) | ₩24,000 | ₩13,152 | $9.74 | 45% | 24 | |
| ANUA HEARTLEAF 77 SOOTHING TONER 40ml | ₩5,000 | ₩2,740 | $2.03 | 45% | 40 | |
| ANUA HEARTLEAF PORE CONTROL CLEANSING OIL 20ml | ₩5,000 | ₩2,740 | $2.03 | 45% | 100 | |
| ANUA RICE 70 GLOW MILKY TONER 40ml | ₩5,000 | ₩2,740 | $2.03 | 45% | 40 | |
| HEARTLEAF SILKY SUNCREAM 10ML | ₩6,000 | ₩3,288 | $2.44 | 45% | 200 | |
| ANUA HEARTLEAF 80% SOOTHING AMPOULE 10ml | ₩12,000 | ₩6,576 | $4.87 | 45% | 272 | |
| ANUA HEARTLEAF 70% DAILY LOTION 20ml | ₩5,000 | ₩2,740 | $2.03 | 45% | 200 | |
| ANUA HEARTLEAF 70% INTENSE CALMING CREAM 10ml | ₩13,000 | ₩7,124 | $5.28 | 45% | 200 | |
| ANUA PEACH 70 NIACIN SERUM 10ml | ₩10,000 | ₩5,480 | $4.06 | 45% | 200 | |
| ANUA HEARTLEAF SUCCINIC MOISTURE CLEANSING FOAM 25ml | ₩5,000 | ₩2,740 | $2.03 | 45% | 250 | |
| ANUA HEARTLEAF QUERCETINOL PORE DEEP CLEANSING FOAM 25ml | ₩5,000 | ₩2,740 | $2.03 | 45% | 300 | |
| HEARTLEAF SILKY MOISTURE MILD SUNSCREEN 50ML | ₩25,000 | ₩13,700 | $10.15 | 45% | 40 | |
| VITAMIN C NIACIN TONE UP BLEMISH PAD | ₩24,000 | ₩13,152 | $9.74 | 45% | 40 | |
| 8 HYALURONIC ACID LIPOSOME SKIN BOOSTER | ₩33,000 | ₩18,084 | $13.40 | 45% | 40 | |
| MATT BUT GLOW COVER BEIGE | ₩28,000 | ₩15,344 | $11.37 | 45% | 50 | |
| PEACH NIACIN UV TONE UP PROTECTION 01 MELTING PEACH | ₩27,000 | ₩14,796 | $10.96 | 45% | 50 | |
| ANUA GYUL CUSHION SPF50+ PA+++ 01 | ₩28,000 | ₩15,344 | $11.37 | 45% | 72 | |
| ANUA GYUL CUSHION SPF50+ PA+++ 1.5 | ₩28,000 | ₩15,344 | $11.37 | 45% | 72 | |
| ANUA GYUL CUSHION SPF50+ PA+++ 02 | ₩28,000 | ₩15,344 | $11.37 | 45% | 72 | |
| ANUA GYUL CUSHION SPF50+ PA+++ 03 | ₩28,000 | ₩15,344 | $11.37 | 45% | 72 | |
| HEARTLEAF TONER DOUBLE SOOTHING MASK 30EA | ₩29,000 | ₩15,892 | $11.77 | 45% | 16 | |
| HEARTLEAF 70 SOOTHING COLLAGEN MASK 38G (1EA)*4SET | ₩24,000 | ₩13,152 | $9.74 | 45% | 32 | |
| PEACH 70 NIACIN BRIGHTENING COLLAGEN MASK 38G (1EA)*4SET | ₩24,000 | ₩13,152 | $9.74 | 45% | 32 | |
| RICE 70 GLOW COLLAGEN MASK 38G (1EA)*4SET | ₩24,000 | ₩13,152 | $9.74 | 45% | 32 | |
| ANUA PDRN HYALURONIC ACID 100 MOISTURE CREAM 60ml | ₩32,000 | ₩17,536 | $12.99 | 45% | 90 | |
| ANUA ZERO-CAST MOISTURIZING FINISH SUNSCREEN 50ml | ₩22,000 | ₩12,056 | $8.93 | 45% | 56 | |
| ANUA PDRN HYALURONIC ACID CAPSULE 100 SERUM MASK 23ml (1PC) | ₩4,000 | ₩2,192 | $1.62 | 45% | 240 | |
| ANUA PDRN HYALURONIC ACID CAPSULE 100 SERUM MASK (10PCS) | ₩40,000 | ₩21,920 | $16.24 | 45% | 20 |
⚠ Important Notice: The wholesale prices listed on this page are for reference purposes only and were last updated as of February 2026. Actual prices may vary depending on your total order amount, current exchange rates, and supplier availability. Prices are subject to change without notice. For the most accurate and up-to-date pricing, please contact a verified Korean cosmetics wholesaler directly.
Understanding Anua Wholesale Pricing
How Supply Rates Work
The supply rate (공급률) is the percentage of the retail price that you pay as the wholesale price. For example, a product with a retail price of ₩30,000 and a supply rate of 35% means your wholesale cost is ₩10,500 per unit. The lower the supply rate, the higher your profit margin as a reseller.
Anua products in this list have supply rates ranging from approximately 55% to 55%, meaning wholesale buyers typically save 45% off retail prices on average.
Minimum Order Amount (MOA)
To place a wholesale order for Anua, you need to meet the minimum order amount of ₩3,000,000 KRW (~$2,068 USD). This is the total value of your order for this brand alone — you cannot combine orders across different brands to meet the MOA.
Box Quantity (MOQ)
Most Anua products must be ordered in full box units. The “Box Qty” column in the price table above shows how many units come in each box. For example, if a product has a box quantity of 24, you must order 24, 48, 72, or other multiples of 24.
How to Source Anua Products from Korea
Korean cosmetics wholesale operates differently from Western markets. Here’s the typical process for international buyers:
- Find a verified wholesaler: Work with established Korean cosmetics distributors that have direct supply agreements with brands. Verify their business registration and references.
- Submit your order: Provide your product selections with quantities that meet the MOA and MOQ requirements.
- Payment terms: Most Korean wholesalers require a 50% deposit via international wire transfer (T/T), with the remaining 50% due before shipping.
- Lead time: Anua orders typically take 15 business days to prepare after payment confirmation.
- Shipping: Products are shipped from Korea via international courier (DHL, FedEx, EMS) or sea freight for larger orders.
The Bottom Line
Anua offers strong wholesale margins for international resellers, with an average discount of 45% off retail prices across 84 products. The minimum order amount of ₩3,000,000 KRW (~$2,068 USD) is standard for Korean cosmetics brands at this level of market demand. Whether you’re building a K-beauty retail business, supplying e-commerce channels, or stocking a physical store, understanding these wholesale price points gives you the data you need to calculate your margins and make informed purchasing decisions.
Keep in mind that the Korean cosmetics wholesale market moves quickly — prices, product availability, and supply rates can change based on demand cycles, brand promotions, and exchange rate fluctuations. Always confirm current pricing with your supplier before placing an order.