If you’re an overseas buyer looking to source ETUDE products at wholesale prices, you’ve come to the right place. This guide provides a comprehensive wholesale price list for ETUDE, including retail-to-wholesale price comparisons, minimum order requirements, and practical sourcing information for international resellers.
⚠ Important Notice: The wholesale prices listed on this page are for reference purposes only and were last updated as of February 2026. Actual prices may vary depending on your total order amount, current exchange rates, and supplier availability. Prices are subject to change without notice. For the most accurate and up-to-date pricing, please contact a verified Korean cosmetics wholesaler directly.
About ETUDE
ETUDE (formerly Etude House) is one of Korea’s most iconic beauty brands, known for playful packaging and affordable yet high-quality makeup products. With massive popularity across Southeast Asia, Japan, and increasingly in Western markets, ETUDE offers resellers a wide product range from lip tints to cushion foundations at competitive wholesale prices.
ETUDE Wholesale Overview
Here’s a quick snapshot of what you need to know about ordering ETUDE at wholesale:
| Total Products Available | 534 SKUs |
| Wholesale Price Range (KRW) | ₩758 ~ ₩22,220 |
| Wholesale Price Range (USD) | $0.52 ~ $15.32 |
| Average Discount from Retail | 49% off retail price |
| Minimum Order Amount (MOA) | ₩3,000,000 KRW (~$2,068 USD) |
| Minimum Order Quantity (MOQ) | Q’TY/BOX |
| Lead Time | 10 business days after payment |
ETUDE Wholesale Price List (Top 150 Products)
Below is the product lineup with retail prices, wholesale prices, and the percentage savings for each item. All prices are in Korean Won (KRW) with approximate USD equivalents based on the current exchange rate of ₩1,450 = $1 USD.
Note: This table shows 150 of 534 total ETUDE products available for wholesale. Contact your wholesaler for the complete catalog.
| Product Name | Size | Retail (KRW) | Wholesale (KRW) | Wholesale (USD) | Savings | Box Qty |
|---|---|---|---|---|---|---|
| ET.Soon J. 5.5 Toner 200ml(21AD) | 200 | ₩17,000 | ₩8,585 | $6.36 | 50% | 6 |
| ET.Soon J. Whip Cleanser 150ml(21AD) | 150 | ₩15,000 | ₩7,575 | $5.61 | 50% | 6 |
| ET.Soon J. Hydro Barrier Cream 75ml(21AD | 75 | ₩22,000 | ₩11,110 | $8.23 | 50% | 6 |
| ET.S.J.Hydro Barrier Cream130ml(21AD) | 130 | ₩29,000 | ₩14,645 | $10.85 | 50% | 6 |
| ET.MOISTFULL COLLAGEN CREAM 75 ml | 75 | ₩25,000 | ₩12,625 | $9.35 | 50% | 6 |
| ET.MOISTFULL COLLAGEN EMULSION 180ml | 180 | ₩21,000 | ₩10,605 | $7.86 | 50% | 6 |
| ET.MOISTFULL COLLAGEN FACIALTONER 200ml | 200 | ₩21,000 | ₩10,605 | $7.86 | 50% | 6 |
| ET.MOISTFULL COLLAGEN ESSENCE 80ml | 80 | ₩25,000 | ₩12,625 | $9.35 | 50% | 6 |
| ET.MOISTFULL COLLAGEN EYE CREAM 28ml | 28 | ₩23,000 | ₩11,615 | $8.60 | 50% | 6 |
| ET.MOISTFULLCOLLAGEN CLEANSINGFOAM 150g | 150 | ₩10,000 | ₩5,050 | $3.74 | 50% | 6 |
| ET.MOISTFULL COLLAGEN SET(2KINDS)(21AD) | 2 | ₩42,000 | ₩21,210 | $15.71 | 50% | 0 |
| ET Baking Powder BB Deep Foam 160g(21AD) | 160 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET Baking Powder BB Deep Foam 30g(21AD) | 30 | ₩2,500 | ₩1,263 | $0.94 | 49% | 30 |
| ET.Baking Powder Pore Foam 160g (21AD) | 160 | ₩8,000 | ₩4,040 | $2.99 | 50% | 6 |
| ET.Baking Powder Pore Foam 300g(21AD) | 300 | ₩12,000 | ₩6,060 | $4.49 | 50% | 10 |
| ET.PETIT.B COTTON.S MOISTURE BOD.L(21AD) | 300 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET.PETIT.B COTTON.S S.B.Wash300ml(21AD) | 300 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET.MOISTFULL COLLAGEN DEEP CREAM 75ml | 75 | ₩25,000 | ₩12,625 | $9.35 | 50% | 6 |
| ET.Baking Powder Pore Scrub 200g(21AD) | 200 | ₩11,000 | ₩5,555 | $4.11 | 50% | 6 |
| ET.LIP & EYE REMOVER(21AD) | 100 | ₩7,000 | ₩3,535 | $2.62 | 50% | 6 |
| ET.Lip & Eye remover 250ml(23AD) | 250 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.Mascara Remover 80ml(21AD) | 80 | ₩8,500 | ₩4,292 | $3.18 | 50% | 6 |
| ET.Soon J. Emulsion 130ml(23AD) | 130 | ₩17,000 | ₩8,585 | $6.36 | 50% | 6 |
| ET.SoonJ. Hydro B.Cream 75ml(23AD) | 75 | ₩22,000 | ₩11,110 | $8.23 | 50% | 6 |
| ET.Soon.J. 2x Cream 60ml(23AD) | 60 | ₩17,000 | ₩8,585 | $6.36 | 50% | 6 |
| ET.Soon J. 5.5 Toner 350ml(23AD) | 350 | ₩27,000 | ₩13,635 | $10.10 | 50% | 6 |
| ET.Soon J. 5.5 Toner 500ml(23AD) | 500 | ₩35,000 | ₩17,675 | $13.09 | 50% | 6 |
| ET.S.J CicaCalmingAmpouleEssence50ml(23) | 50 | ₩29,000 | ₩14,645 | $10.85 | 50% | 6 |
| ET.Soon J. Whip Cleanser 150ml(23AD) | 150 | ₩15,000 | ₩7,575 | $5.61 | 50% | 6 |
| ET.Soon J. Whip Cleanser 250ml(23AD) | 250 | ₩21,000 | ₩10,605 | $7.86 | 50% | 6 |
| ET.SoonJ.Whip Cleanser150ml(R)(23AD) | 150 | ₩11,000 | ₩5,555 | $4.11 | 50% | 10 |
| ET.SoonJ.10PanthensosideCicaBalm50ml(23) | 50 | ₩25,000 | ₩12,625 | $9.35 | 50% | 6 |
| ET.Soon.J. Cleansing Water 320ml(23) | 320 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.Soon J. Skin Care Set (2EA)(23AD) | 2 | ₩44,000 | ₩22,220 | $16.46 | 50% | 0 |
| ET.Baking.P C. P. Scrub 7g*24ea(23′) | 24 | ₩12,000 | ₩6,060 | $4.49 | 50% | 0 |
| ET.Wonder Pore Cream 75ml (23) | 75 | ₩17,000 | ₩8,585 | $6.36 | 50% | 6 |
| ET.Wonder Pore Cleanser 150g (23) | 150 | ₩8,500 | ₩4,292 | $3.18 | 50% | 6 |
| ET.AC.C. Pink Spot 15ml(24) | 15 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.REAL ART CLEANSING OIL_MOISTURE(23) | 185 | ₩18,000 | ₩9,090 | $6.73 | 50% | 6 |
| ET.Soon.J. Cleansing Milk 200ml(25) | 200 | ₩19,000 | ₩9,595 | $7.11 | 50% | 6 |
| ET.Soon.J. Cleansing Milk Refill 100ml | 100 | ₩9,000 | ₩4,545 | $3.37 | 50% | 10 |
| ET.Soon.J. Cleansing Milk 200+100ml(25) | 2 | ₩26,000 | ₩13,130 | $9.73 | 50% | 6 |
| ET.MOISTFULL COLLAGEN MASK (21AD) 25ML | 25 | ₩2,500 | ₩1,263 | $0.94 | 49% | 20 |
| ET.M. C. DEEP SHEET MASK (21AD) 37ml | 37 | ₩3,500 | ₩1,768 | $1.31 | 49% | 20 |
| ET.Moistfull Collagen Intense Sheet Mask | 25 | ₩2,000 | ₩1,010 | $0.75 | 50% | 20 |
| ET.SUNPRISE MILD WATERY LIGHT(21) | 50 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.AC.C. Cleansing Foam 150ml(22) | 150 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Soon.J. 5.5Foam Cleanser150ml(23AD) | 150 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET.SUNPRISE MILD AIRY FINISH SUNMILK(OTC | 55 | ₩20,999 | ₩10,604 | $7.86 | 50% | 6 |
| ET.ZeroSebum_DryingPowder_4g(23AD) | 4 | ₩7,500 | ₩3,787 | $2.81 | 50% | 6 |
| ET.0.2TherapyAirMask_Aloe_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_TeaTree_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_GreenTea_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_Pearl_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_Lemon_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_HyaluronicAcid_20ml | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_ManukaHoney_20ml(‘2 | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_Collagen_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_Snail_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.0.2TherapyAirMask_Ceramide_20ml(’23) | 20 | ₩1,500 | ₩758 | $0.56 | 49% | 50 |
| ET.Soon.J. Sheet Mask (23AD) | 25 | ₩2,000 | ₩1,010 | $0.75 | 50% | 20 |
| ET.SUNPRISE MILD AIRYFINISH SUNSTICK 19g | 19 | ₩20,999 | ₩10,604 | $7.86 | 50% | 6 |
| ET.S.J Director’s Tone-up Sun Cream 40ml | 40 | ₩25,000 | ₩12,625 | $9.35 | 50% | 6 |
| ET.S.J Director’s Moisture Sun 50ml(24AD | 50 | ₩25,000 | ₩12,625 | $9.35 | 50% | 6 |
| ET.AC.C. Cleansing Foam 150ml(24) | 150 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.AC.C.Toner 200ml(24) | 200 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.AC.C. Fluid 180ml(24) | 180 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.SUNPRISE MILD AIRY FINISH SUNMILK(25) | 55 | ₩21,000 | ₩10,605 | $7.86 | 50% | 6 |
| My Beauty Tool Lovely Etti Hair Band-AD | 1 | ₩8,000 | ₩4,040 | $2.99 | 50% | 6 |
| ET. Play Color Eyes.Muhly Romance(20.09) | 8 | ₩25,000 | ₩12,625 | $9.35 | 50% | 4 |
| ET.Look At My Eyes BR422 1.9G | 1.9 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET.Look At My Eyes BE105 | 1.7 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET. CUTE EYES MAKER #ChampagneNude | 1 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET. CUTE EYES MAKER #PEACH NUDE (21) 2g | 2 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET.GlowOnBase_01_Hydra_30ml(21) | 30 | ₩18,000 | ₩9,090 | $6.73 | 50% | 6 |
| ET.GlowOnBase_02_OilVolume_30ml(21) | 30 | ₩18,000 | ₩9,090 | $6.73 | 50% | 6 |
| ET.LOOK AT MY EYES CAFÉ BR407(20.12) 2G | 2 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET.LOOK AT MY EYES CAFÉ BR403 | 2 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET.Look At My Eyes Café BR419 (20.12) | 2 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET. (LeoJ)Play Color Eyes#DustyCat(21.06 | 1 | ₩25,000 | ₩12,625 | $9.35 | 50% | 4 |
| ET.Air Mousse eyes BR401 (21)2g | 2 | ₩6,500 | ₩3,282 | $2.43 | 50% | 4 |
| ET.BLING BLING EYE STICK#15 (21) | 1.4 | ₩6,500 | ₩3,282 | $2.43 | 50% | 10 |
| ET.BLING BLING EYE STICK#16 (21)1.4g | 1.4 | ₩6,500 | ₩3,282 | $2.43 | 50% | 10 |
| ET.BLING BLING EYE STICK#18 (21)1.4g | 1.4 | ₩6,500 | ₩3,282 | $2.43 | 50% | 10 |
| ET.BLING BLING EYE STICK#1 (21)1.4g | 1.4 | ₩6,500 | ₩3,282 | $2.43 | 50% | 10 |
| ET.BLING BLING EYE STICK#8 (21)1.4g | 1.4 | ₩6,500 | ₩3,282 | $2.43 | 50% | 10 |
| ET.BLING BLING EYE STICK#9 (21)1.4g | 1.4 | ₩6,500 | ₩3,282 | $2.43 | 50% | 10 |
| ET.PLAY 101 PENCIL #08 (21)0.5g | 0.5 | ₩8,500 | ₩4,292 | $3.18 | 50% | 6 |
| ET.PLAY 101 PENCIL #18 (21)0.5g | 0.5 | ₩8,500 | ₩4,292 | $3.18 | 50% | 6 |
| ET.Drawing Eyebrow ’21 #1 Dark Brown | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Drawing Eyebrow ’21 #2 GrayBrown | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Drawing Eyebrow ’21 #3 Brown | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Drawing Eyebrow ’21 #4 Dark Gray | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Drawing Eyebrow ’21 #5 Gray | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Drawing Eyebrow ’21 #6 Ash Brown | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Drawing Eyebrow ’21 #7 LightBrown | 0.25 | ₩4,000 | ₩2,020 | $1.50 | 50% | 12 |
| ET.Secret.B.P.Pact_N02_LightPearl(’21) | 15 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.Secret.B.P.Pact_W13_NaturalPearl(’21) | 15 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.Secret.B.P.Pact_W24_HoneyPearl(’21) | 15 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.Lovely.C.Blusher(21)PK002 Grapefruit | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Lovely.C.Blusher(21)PK004PeachChouxW | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Lovely.C.Blusher(21)BE101GingerHoney | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Lovely.C.Blusher(21)OR201Apricot Pea | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Lovely.C.Blusher(21′)OR202Sweet Coral | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Lovely.C.Blusher(21)RD301 R.Gr.fruit | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.Lovely.C.Blusher(20AD)PP502 L.Lemon | 4 | ₩9,000 | ₩4,545 | $3.37 | 50% | 6 |
| ET.PLAY101.CONTOUR.DUO(21) #01 | 5.8 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.PLAY101.CONTOUR.DUO(21) #02 | 5.8 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.PLAY101.CONTOUR.DUO(21) #03 | 5.8 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.Contour Powder Brush 01 | 1 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET.Contour Powder Brush 02 | 1 | ₩7,000 | ₩3,535 | $2.62 | 50% | 10 |
| ET.Contour Powder Brush 03 | 1 | ₩5,000 | ₩2,525 | $1.87 | 50% | 10 |
| ET.Proof10 Gel Pencil #1 Black(21) | 0.3 | ₩8,000 | ₩4,040 | $2.99 | 50% | 6 |
| ET.Proof10 Gel Pencil #2 Dark Cacao(21) | 0.3 | ₩8,000 | ₩4,040 | $2.99 | 50% | 6 |
| ET.Proof10 Gel Pencil#6 Honey Bronze(21) | 0.3 | ₩8,000 | ₩4,040 | $2.99 | 50% | 6 |
| ET.Look at My Eyes Velvet WH901 Blooming | 1.5 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET.Look At My Eyes Café BR402 | 1.7 | ₩6,000 | ₩3,030 | $2.24 | 50% | 4 |
| ET.Play Color Eyes #Cookie Chips | 7.2 | ₩25,000 | ₩12,625 | $9.35 | 50% | 4 |
| ET.Tinting eyeliner 01 | 0.5 | ₩14,000 | ₩7,070 | $5.24 | 50% | 10 |
| ET.Tinting eyeliner 02 | 0.5 | ₩14,000 | ₩7,070 | $5.24 | 50% | 10 |
| ET. the real eye brow auto pencil 01 | 0.3 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET. the real eye brow auto pencil 02 | 0.3 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET. the real eye brow auto pencil 04 | 0.3 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET.CUTE EYES MAKER #RoseShimmer | 1 | ₩12,000 | ₩6,060 | $4.49 | 50% | 6 |
| ET. Glow Fixing Tint #1 pure coral 3.8g | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. Glow Fixing Tint #6 P.B 3.8g_착인 | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. Glow Fixing Tint #7 C.F 3.8g_착인 | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. Glow Fixing Tint #2 mellow pink 3.8g | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. Glow Fixing Tint #3 Dewy Fig 3.8g | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. Glow Fixing Tint #4 C.Red 3.8g | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. Glow Fixing Tint #5 Mauvement 3.8g | 3.8 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.Fixing Tint Bar AD#1 Lively Red 3.2g | 3.2 | ₩16,000 | ₩8,080 | $5.98 | 50% | 6 |
| ET.Fixing Tint Bar AD#2 Clear Berry 3.2g | 3.2 | ₩16,000 | ₩8,080 | $5.98 | 50% | 6 |
| ET.Fixing Tint Bar AD#3 Milk Caramel3.2g | 3.2 | ₩16,000 | ₩8,080 | $5.98 | 50% | 6 |
| ET.Fixing Tint Bar AD#4 Coral Rose 3.2g | 3.2 | ₩16,000 | ₩8,080 | $5.98 | 50% | 6 |
| ET.Fixing Tint Bar AD#5 Mauve Pink 3.2g | 3.2 | ₩16,000 | ₩8,080 | $5.98 | 50% | 6 |
| ET.NATURAL BROW AUTO PENCIL NO.1 0.18g*3 | 0.54 | ₩20,000 | ₩10,100 | $7.48 | 50% | 6 |
| ET.NATURAL BROW PENCIL NO.2 0.18g*3 | 0.54 | ₩20,000 | ₩10,100 | $7.48 | 50% | 6 |
| ET Play color eyes_Warm Top 5.7g | 5.7 | ₩30,000 | ₩15,150 | $11.22 | 50% | 6 |
| ET.Play Color Eyes #In the Cafe (23) | 9.5 | ₩28,001 | ₩14,140 | $10.47 | 50% | 4 |
| ET.Play Color Eyes #Caffine holic (23) | 9 | ₩28,000 | ₩14,140 | $10.47 | 50% | 4 |
| ET.Fruity Dewy Tint 01HeartPopsicle 4.5g | 4.5 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.Fruity Dewy Tint 02 Fig Parfait 4.5g | 4.5 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET.FruityDewy Tint 03RaspberryLolly 4.5g | 4.5 | ₩13,000 | ₩6,565 | $4.86 | 50% | 6 |
| ET. Overglowy Tint #6 3g(MBS) | 3 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.Reborn Maker #Warm Shading 1G | 1 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET.Reborn Maker #Cool Shading 1G | 1 | ₩14,000 | ₩7,070 | $5.24 | 50% | 6 |
| ET. (MBS)NymphAuraVolumer_Tans24g(23) | 24 | ₩20,000 | ₩10,100 | $7.48 | 50% | 10 |
| ET Play color eyes_Cool stage 6.5g | 6.5 | ₩30,000 | ₩15,150 | $11.22 | 50% | 6 |
| ET.G.S Melting Balm 01 2.3g | 2.3 | ₩13,000 | ₩6,565 | $4.86 | 50% | 10 |
⚠ Important Notice: The wholesale prices listed on this page are for reference purposes only and were last updated as of February 2026. Actual prices may vary depending on your total order amount, current exchange rates, and supplier availability. Prices are subject to change without notice. For the most accurate and up-to-date pricing, please contact a verified Korean cosmetics wholesaler directly.
Understanding ETUDE Wholesale Pricing
How Supply Rates Work
The supply rate is the percentage of the retail price that you pay as the wholesale price. For example, a product with a retail price of ₩30,000 and a supply rate of 35% means your wholesale cost is ₩10,500 per unit. The lower the supply rate, the higher your profit margin as a reseller.
ETUDE products in this list have supply rates ranging from approximately 50% to 50%, meaning wholesale buyers typically save 49% off retail prices on average.
Minimum Order Amount (MOA)
To place a wholesale order for ETUDE, you need to meet the minimum order amount of ₩3,000,000 KRW (~$2,068 USD). This is the total value of your order for this brand alone — you cannot combine orders across different brands to meet the MOA.
Box Quantity (MOQ)
Most ETUDE products must be ordered in full box units. The “Box Qty” column in the price table above shows how many units come in each box. For example, if a product has a box quantity of 24, you must order 24, 48, 72, or other multiples of 24.
How to Source ETUDE Products from Korea
Korean cosmetics wholesale operates differently from Western markets. Here’s the typical process for international buyers:
- Find a verified wholesaler: Work with established Korean cosmetics distributors that have direct supply agreements with brands.
- Submit your order: Provide your product selections with quantities that meet the MOA and MOQ requirements.
- Payment terms: Most Korean wholesalers require a 50% deposit via international wire transfer (T/T), with the remaining 50% due before shipping.
- Lead time: ETUDE orders typically take 10 business days to prepare after payment confirmation.
- Shipping: Products are shipped from Korea via international courier (DHL, FedEx, EMS) or sea freight for larger orders.
The Bottom Line
ETUDE offers strong wholesale margins for international resellers, with an average discount of 49% off retail prices across 534 products. Whether you’re building a K-beauty retail business, supplying e-commerce channels, or stocking a physical store, understanding these wholesale price points gives you the data you need to calculate your margins and make informed purchasing decisions.
Keep in mind that the Korean cosmetics wholesale market moves quickly — prices, product availability, and supply rates can change based on demand cycles, brand promotions, and exchange rate fluctuations. Always confirm current pricing with your supplier before placing an order.